/CONTENT & DIGITAL STRATEGY
/CONTENT & DIGITAL STRATEGY
FATMÉ EL HAJJ
/Case study
Content Strategy
/About
Multilingual content and localization strategist and writer with 11+ years shaping digital experiences that resonate across cultures, languages and technologies. Based in Dubai, working worldwide.
/experience
A selection of organizations I've worked with across content, localization and digital strategy.
/Background
+11
(years)
A decade of leading content, localization, and digital strategy across industries and culturally nuanced markets.
(01)
+11
(years)
A decade of leading content, localization, and digital strategy across industries and culturally nuanced markets.
(01)
+11
(years)
A decade of leading content, localization, and digital strategy across industries and culturally nuanced markets.
(01)
+5
(languages)
Working across Arabic, English, French, Spanish and Chinese to deliver culturally attuned brand experiences.
(02)
+5
(languages)
Working across Arabic, English, French, Spanish and Chinese to deliver culturally attuned brand experiences.
(02)
+5
(languages)
Working across Arabic, English, French, Spanish and Chinese to deliver culturally attuned brand experiences.
(02)
+24
(Countries)
Cross-market experience spanning the Middle East, North Africa, Europe, and Asia.
(03)
+24
(Countries)
Cross-market experience spanning the Middle East, North Africa, Europe, and Asia.
(03)
+24
(Countries)
Cross-market experience spanning the Middle East, North Africa, Europe, and Asia.
(03)
Selected Work
/Case studies
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Consulting
Digital Marketing
Consulting
Digital Marketing
/WHAT I DO
Scroll to explore
areas of expertise
/cREDENTIALS
Languages
Arabic: Native • English: Bilingual • French: C1 • Spanish: B2 • Chinese: A2 • Japanese: A1
Certificates
DELE Spanish Diploma: Instituto Cervantes • French Diploma: Sorbonne Paris • HSK 2 Chinese Certificate • Harvard Business Leadership Development Program
Education
Master of Arts in Translation and Interpreting from American University of Sharjah • Bachelor's Degree in Applied Foreign Languages from 'iUniversité Paris Sorbonne • French Diploma from 'iUniversité Paris Sorbonne
Languages
Arabic: Native • English: Bilingual • French: C1 • Spanish: B2 • Chinese: A2 • Japanese: A1
Certificates
DELE Spanish Diploma: Instituto Cervantes • French Diploma: Sorbonne Paris • HSK 2 Chinese Certificate • Harvard Business Leadership Development Program
Education
Master of Arts in Translation and Interpreting from American University of Sharjah • Bachelor's Degree in Applied Foreign Languages from 'iUniversité Paris Sorbonne • French Diploma from 'iUniversité Paris Sorbonne
Languages
Arabic: Native • English: Bilingual • French: C1 • Spanish: B2 • Chinese: A2 • Japanese: A1
Certificates
DELE Spanish Diploma: Instituto Cervantes • French Diploma: Sorbonne Paris • HSK 2 Chinese Certificate • Harvard Business Leadership Development Program
Education
Master of Arts in Translation and Interpreting from American University of Sharjah • Bachelor's Degree in Applied Foreign Languages from 'iUniversité Paris Sorbonne • French Diploma from 'iUniversité Paris Sorbonne
/articles
Digital Insights
Sharing expertise on content, culture, localization and optimization.
2023 - 2025
9/2025
Insights
Localizing for the Arabic Market: Challenges and How to Overcome Them
9/2025
Insights
Localizing for the Arabic Market: Challenges and How to Overcome Them
12/2025
Insights
How to Optimize Content for AI Without Losing Human Value
12/2025
Insights
How to Optimize Content for AI Without Losing Human Value
7/2025
Perspectives
What Does it Take to Build an Effective Content Strategy
7/2025
Perspectives
What Does it Take to Build an Effective Content Strategy